Founded in 2014 by Andrew Rashkow – CEO of Imbibe and a founding partner of Heaven’s Door premium whiskey with Bob Dylan – Cannabistry focused from inception on bringing traditional and proven research and product development to an industry that was fixated on growing and selling weed. Over the ensuing years, a broad portfolio of product innovation emerged from a top-notch team of scientists and engineers working in a best-in-class dedicated research and development laboratory and pilot plant in Denver, Colorado. The industry’s most comprehensive double-blind sensory and experience panels provided the data that validated each achievement.
Knowing that better products by themselves are not a business but an opportunity, outstanding brands embodying the ethos of different product groups were created to connect with the right consumers. A separate in-depth brand positioning and marketing strategy was also developed for each brand with the understanding that a great logo and name are the very first step in the building process and not the last.
Cannabistry has every necessary element – the brands, products, sales, marketing, manufacturing and distribution – to ensure that our California retail partners and consumers experience better.