Dan Einzig

Chief Brand Officer

A highly experienced branding professional, Central St Martin’s graduate, business leader and entrepreneur with experience conceiving and developing consumer brands and business brands, with specific expertise in the Lifestyle and Leisure sector over the past 25 years.


Having started out in the music industry, designing for rock legends such as Elton John, Eric Clapton, Dire Straits and The Rolling Stones, Dan then founded and built ‘Mystery-Design’, an award-winning international brand design agency in London and Los Angeles, over the past 21 years. Having worked with a plethora of start-up brands and multi-national corporations such as Virgin Atlantic, Accor Hotels and Pernod Ricard/Abosolut Vodka, he has sat on the judging panel of major industry awards and has also co-ventured and co-founded a portfolio of consumer lifestyle brands in which he has equity holdings.


Dan brings his strategic methodology, creativity and consumer insight to Cannabistry, leading the sales & marketing teams to help develop the unrivaled IP innovations in to world class brands.