25+ years of leadership experience within the Cannabis, Healthcare, Food/Beverage, and Technology sectors. Troy’s career spans Sales, Marketing, and Operations in highly regulated markets. As VP of Sales at Cannabistry, Troy leads the California sales team with verve and rigor. With previous roles at Highlife Farms and Pineapple Express, Troy’s experience of the cannabis industry is as broad and deep as his belief in the vital importance of genuine account relationships built on authenticity and trust.
